How can I help you?
Why Content Strategy
Audiences have been consuming content way before the age of digital. What's different about digital content, is the engagement method a consumer can take (likes, shares, comment). This engagement with your published content/media is what determines the visibility of your messaging. The effectiveness of your messaging is dependent upon finding a receptive audience for your content/media. That kind of relationship requires you to see communicarion with the audience as a two way conversation.
My approach is to care
I'm interested in who the audience is. What they like, what they respond to, and what brings them value or makes their day awesome. Audiences are people with real lives and they have challenges just like you and I. If your brand/company can demonstrate that you care or are attentitive to their needs, they will be greatful and will more than likely create a positive association with your interaction. Happy people are also happy to tell others about positive experiences. Your willingess to care about others is valueable, and it can directly translate to meeting your goals. These kinds of interactions are easyily measured on digital platforms by quantifying engagement over a period of time, by testing differnt kinds of content strategically.
What I offer
I offer the possibility to experiment with digital content in a manner that is both creative and useful. As a photographer I have a solid understadning of how to produce compelling visual content. My inate curiosity about others and my attention to the user experience, means I can bring insight about the possible variables along the customer journey. I can also be of service to translate analytics.
By respecting the audience and demonstrating thoughtful interactions on digital platforms, you can leverage your time by cultivating a community that can support your desired outcomes.
I'm here to help, thanks for your attention.